Behind
The Scenes
Photographer
London Behind the Scenes Photographer- Fashion & Beauty
Sam is London’s most experienced BTS photographer
Shooting Reportage Photos for Fashion & Beauty brands
I have been working as a behind-the-scenes photographer for leading fashion and beauty brands for over 15 years, capturing the creative energy and unique moments that unfold away from the spotlight. My journey into this world began unexpectedly—I had just returned from a trip to Colombia when I was commissioned by GQ Magazine to document the life and work of Mario Testino, one of the world’s most celebrated fashion photographers.
This experience opened the door to a new side of fashion photography, and since then, I have been producing reportage-style images for some of the most prestigious luxury brands in the industry, including Dolce & Gabbana, Gucci, Versace, Tommy Hilfiger, Hugo Boss, Liu Jo, Shiseido, and Burberry. My approach has always been to capture the authenticity of the moment—the unseen glances, the quiet preparations, and the spontaneous moments of creativity that make a shoot or runway show truly come alive.
I bring the same sensitivity and visual storytelling to behind-the-scenes photography as I do in my broader documentary work, aiming to reflect the atmosphere and artistry that go into creating high-end fashion and beauty campaigns. Whether shooting the intense focus of hair and makeup teams, the meticulous adjustments of stylists, or the fleeting interactions between models and designers, my aim is to highlight the personalities and stories that drive these productions forward.
These images offer a glimpse into a world usually reserved for insiders—showcasing not just the polished final look, but the dynamic, collaborative process that leads up to it. Explore my backstage photography and behind-the-scenes film work to see how I bring out the essence of luxury fashion, capturing the creativity and energy that define the industry’s most memorable moments.