Beauty
Commercials
London Beauty TV Commercials Director
Sam Faulkner is a London-based Beauty TV Commercials Director with a refined approach to visual storytelling. Drawing on over three decades of experience in film and photography, Sam crafts commercials that balance elegance with authenticity. His work for brands such as Dove and Estée Lauder reflects a nuanced understanding of beauty, capturing moments that feel aspirational yet relatable.
Simple- Waterboost
Skincare TVC
Simple’s Waterboost Gel Cream is designed to deliver long-lasting hydration with a focus on healthy, uncomplicated skincare. For this TVC, the brand’s minimalist ethos was captured using precise macro shots to highlight the product’s hydrating power. To achieve these dynamic visuals, Beauty TVC Director Sam Faulkner collaborated with a specialist motion control studio, ensuring each close-up and transition emphasised the cream’s deep-penetrating formula. By focusing on hero ingredients like hyaluronic acid, the commercial showcases how the gel cream replenishes and re-plumps the skin from within, offering up to 100 hours of hydration. The seamless integration of these visuals reflects Simple’s “everything your skin needs, nothing it doesn’t” philosophy.
Olay- Collagen Peptide
Angela Scanlon
Television presenter Angela Scanlon stars in an Olay commercial for their Collagen Peptide 24 Cream, directed by Sam Faulkner and produced by Great Guns. Part of a series for the brand, the advert captures Scanlon’s busy lifestyle and its impact on her skin. As she shares her experience of trying various creams, the film shifts to her using the product, highlighting its hydrating and strengthening effects. Faulkner’s direction focuses on authenticity, using vibrant visuals to reflect Scanlon’s confidence and Olay’s message of resilience.
Dove TVC- Nutri-Duo
Real Women Cast
The Dove television commercial for Nutri-Duo Body Lotion, directed by Sam Faulkner and produced by Great Guns, captures the brand’s message that beauty is more than skin deep. To reflect this, women were cast based solely on their personal stories—without being seen or photographed—until they arrived on set. Faulkner’s direction uses lighting and timing to preserve the authenticity of this reveal. The women step onto the stage, initially in shadow, as a voiceover narrates stories of resilience, strength, and courage. When the lights come up, we see them for the first time, creating a powerful connection between who they are and how they present themselves. The ad beautifully illustrates the idea that true beauty is rooted in character and experience.
Marc Jacobs Beauty TVC
Velvet Noir Mascara
Winona Ryder
Actor Winona Ryder stars in a television commercial for Marc Jacobs Beauty’s Velvet Noir Major Volume Mascara, directed by Sam Faulkner, a Freelance Beauty TV Commercial Director. Shot alongside a stills campaign by photographer David Sims, the advert captures the essence of old-fashioned Hollywood glamour, blending themes of transformation and nostalgia. Faulkner’s direction brings a cinematic quality to the piece, with Ryder’s performance exuding a sense of timeless elegance. The film is set against a voiceover by Marc Jacobs, who recalls his mother’s beauty rituals, adding a personal touch that enhances the story’s reflective mood and connection to classic beauty ideals.
Simple- Skin Barrier Care
Beauty TVC
Sam Faulkner directed the Simple Active Skin Barrier Care Cream TVC, showcasing his expertise in Beauty TVC directing. Collaborating with a specialist team, Sam utilised precise macro shots to visually highlight the cream’s deep-penetrating action, bringing the brand’s ethos of effective skincare to life. The campaign reflects Sam’s ability to combine striking visuals with a clear brand message, seamlessly aligning with Simple’s focus on uncomplicated, results-driven skincare. His experience in directing high-quality beauty commercials ensures that the TVC effectively communicates the benefits of the product, reinforcing his reputation as a leading Skincare TVC Director.
Kerastase- Haircare TVC
Kate Moss
Kate Moss stars in a television commercial for Kerastase Elixir Ultime, directed by Sam Faulkner in London. The ad introduces the luxury haircare brand’s beauty oil, highlighting its transformative effects through elegant visuals of Moss’s hair. Faulkner’s direction captures the essence of sophistication, with smooth transitions that showcase the oil’s ability to nourish, smooth, and define. Moss’s effortlessly glamorous presence, combined with close-up shots, emphasises the product’s promise of silky, shiny, and beautifully enhanced hair. The understated luxury of the setting reinforces Kerastase’s reputation as a premium choice, available only in the most exclusive locations.
Olay TVC - Regenerist
Lady Leshurr
Lady Leshurr stars in Olay’s television commercial for its Regenerist Cream with SPF 30, directed by Sam Faulkner and produced by Great Guns. In the ad, Leshurr shares her skincare routine, stressing that SPF is essential for every skin tone, countering common misconceptions around sun protection. Faulkner’s direction captures Leshurr’s natural charisma, allowing her personality to come through as she applies the product. The visuals focus on the cream’s lightweight, non-greasy formula, ideal for wearing under makeup. The campaign feels fresh and authentic, showcasing Olay’s commitment to inclusive skincare.
Revlon TVC - Exactify
Ashley Graham
The Revlon Exactify Liquid Liner television commercial features model Ashley Graham and is directed by Sam Faulkner, produced by Kiosk Productions. The advert highlights the product’s precision and long-lasting wear, capturing Graham’s confident application of the liner to create clean, defined lines. Faulkner’s direction focuses on close-ups of the liner in action, using sharp visuals to emphasise its accuracy and ease of use. The campaign’s bold aesthetic, paired with Revlon’s tagline “Live Boldly,” reinforces the liner’s appeal for those seeking a high-impact, flawless look that stays perfect hour after hour.
Revlon TVC -Kiss Plumping
Rina Fukushi
Rina Fukushi stars in the Revlon Kiss Plumping Lip Crème television commercial, directed by Sam Faulkner and produced by Kiosk Productions. The advert introduces Revlon’s lip cream, showcasing its ability to create fuller-looking lips with a smooth, glossy finish. Faulkner’s direction highlights Fukushi’s effortless style, using close-ups to feature the product’s range of ten enhancing shades. The vibrant visuals capture the lip cream’s plumping effect, aligning with Revlon’s “Live Boldly” message, and appealing to those looking for a touch of glamour and volume. The result is a polished, contemporary campaign that combines beauty with bold expression.